latest news

We keep you up-to-date with the online marketing industry along with the latest from topclick.

November 2015

  • top tips to get ready for Christmas

    top tips to get ready for Christmas

    Kevin Lopez | 30/11/15

    For most businesses, Christmas is a prime selling time, but this also means that the Christmas season is the most competitive time for your business. Some of your competitors have probably been planning their Christmas campaign for a year – right after the last one ...

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  • what are tribes and should you be targeting them?

    what are tribes and should you be targeting them?

    Admin | 23/11/15

    When it comes to marketing, targeting individuals might seem like the best approach in an ideal situation with unlimited resources, but for brands, and especially start-ups, this is rarely manageable. Instead, marketers look for ties that connect niche groups together – culture, age, nationality, sex,...

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  • new website for national airport links

    new website for national airport links

    Chloe Tebbutt | 16/11/15

    The new website for National Airport Links launched today. Functionality includes an online cost caluclator, giving customers a quote for their journey before booking. The new site design has given National Airpot Links a new, upmarket identity without changing the logo itself. Navigation has been...

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  • penguin is coming

    penguin is coming

    Admin | 16/11/15

    It has been more than one year since Penguin 3.0 refreshed and left a good number of marketers rather disappointed as the update did not yield any positive effects for SEOs and webmasters who had been affected by Penguin 2.0 and 2.1. So, they have been eagerly waiting...

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  • how to improve your landing page performance

    how to improve your landing page performance

    James Daniels | 9/11/15

    When it comes to creating a successful online campaign, the number of effective landing pages created has a direct impact on the leads you generate per month. For instance, increasing the number of landing pages from 10 to 15 can actually increase your leads by 50 percent. But...

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  • how changes in serps affect marketing strategies

    how changes in serps affect marketing strategies

    Admin | 2/11/15

    The Google search engine results page (SERP) has undergone a number of impactful changes over the past couple of years, which has in turn changes searcher behaviour. The introduction of items such as the recent Local 3-pack and the earlier Knowledge Graph has changed the...

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