latest news

We keep you up-to-date with the online marketing industry along with the latest from topclick.

February 2016

  • no emojis allowed for product listing ads

    no emojis allowed for product listing ads

    Admin | 29/02/16

    At one time, emojis were showing up in all Google Search results in URLs, titles, and descriptions until they were removed by Google after only two months. They were back for a moment –not in organic search results but in Google Product Listing Ads ...

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  • how you can benefit from influencer marketing

    how you can benefit from influencer marketing

    Admin | 22/02/16

    There’s growing cynicism towards conventional forms of advertising, with many people claiming that they show up in every conceivable place, play to our most basic instincts, make ridiculous claims, and crowd out things that are more essential and interesting. At a time when...

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  • improving your linked in profile

    improving your linked in profile

    Admin | 15/02/16

    The popularity of the online professional network, LinkedIn, is growing remarkably, with more and more people looking to create meaningful connections that will help to grow their businesses. Recent data suggests that marketers are two-and-a-half times more active on LinkedIn compared to other members, but...

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  • show some love to your shopping feed for valentines day

    show some love to your shopping feed for valentines day

    Admin | 12/02/16

    Valentine’s Day spending is a multi-billion Pound market, and with customers increasingly shifting to online shopping, V-Day could mean a massive boost to ecommerce for retailers who will be prepared. Love is a great motivator for spending, as people choose to express their...

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  • the rise of video content

    the rise of video content

    Chloe Tebbutt | 8/02/16

    Great content campaigns make use of a variety of marketing mediums but with a single unified and coherent brand voice and direction. They make use of written articles, infographics, photos, videos, and interactive items such as surveys and quizzes to cater to diverse audiences in...

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  • strategies for international seo in the chinese new year

    strategies for international seo in the chinese new year

    Nadir Shaari | 5/02/16

    The Chinese New Year is a time for loved ones to be together, and if you can’t go back home in Asia to celebrate with your families, or are looking for some other kind of festivity, then London is the place to be. ...

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  • prepare for google’s penguin 4.0 update this march

    prepare for google’s penguin 4.0 update this march

    Lee Halliday | 1/02/16

    Though there has been no official mention or comment in over a year concerning the newest Penguin algorithm refresh, it is no secret that Google’s Penguin 4.0 algorithm update will happen soon. In this regard, Google may have cleverly hinted that the refresh will...

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