first impressions count

Admin | 15/10/15

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The world is evolving daily, the industry of digital marketing is changing fast! People all over the globe are finding new ways to engage with their audience and new trends are forming.

It is important for businesses and marketers to have a thorough idea of digital marketing, landscape and adjusting their strategy accordingly to their industry, audience and the current economy.

At the End of 2014, 40% of the world’s population had access to the internet, now coming to the end of 2015 – 3.17 Billion people use the internet worldwide!

Facebook Market alone is valued at $226bn – that’s why there is a huge opportunity for social networkers to expand their reach! 


First impressions count!                                                         “…it takes 0.06 seconds for users to form an opinion about your website”      



We all know people make snap judgements, it only takes 1/10th of a second to form a first impression about a person, and websites are no different! You need to ensure your business looks and performs its very best online and that the visitors are getting exactly what they need. It takes around 0.06 seconds (that’s 60 milliseconds) for users to form an opinion about your website and business that determines whether they like it or not, and most importantly whether they will stay on the site or leave.

Many businesses face a high bounce rate problem and that’s due to poor website navigation, lack of content, no call-to-action buttons and simply because the site is boring, has no colour or dimension!

First impressions can depend on many factors such as the structure, colours, fonts, relevant content, symmetry, spacing and many more.

It takes 2.6 seconds for a user’s eyes to land on that area of a website that most influences their first impressions, researchers monitored eye movements of students as they scanned web pages, researchers analysed the eye-tracking data to determine how long it took for the prospects to focus on specific sections on the pages.  This could be the logo, a particular image and social media icons before they move on to another section of the web page.


Conclusion -   The better the first impression, the longer visitors stay on your page! 


You need an experienced digital marketing team who will ensure your site does comply with Google policies, to test and monitor its performance on desktop and mobile devices. Topclick is split into many departments, from SEO & PPC to Social Strategy and Web Design and Development. Our in-house web development team will make your web page look professional and distinctive from your competitors, following current trends to make it as engaging as possible to really push your business and product, you will experience great results and a spike in leads & enquiries as well as traffic! 


 Contact Topclick today and speak to our specialists, they are always here to help. 


Next: content marketing is changing - people are searching more for ‘why’ than ‘what’

Previous: bad seo habits that could be hurting your online marketing campaigns

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