is it time to say goodbye to google?

Lee Halliday | 24/03/16

Search engine

The vast majority of us (65% globally) use Google to search for anything from consumer goods, business services or as a simple research facility.

However, there is growing dissent amongst many users, particularly business owners, that their livelihood is dependent on fluctuations to Google algorithms.

Read our guide to find out the alternatives:

Bing: the Microsoft search engine that comes second on the global popularity list; it also powers Yahoo’s search engine.

Advantages are:

  • It can give you a predicted rise or fall in air fares.
  • The video search is an improvement on Google: hover over a grid of thumbnails and get a preview, or simply click and play.
  • It can give you double the number of autocomplete suggestions.
  • Type in linkfromdomain:[site name], and you can see the best ranked outgoing links from that particular site.

DuckDuckGo: for those who don’t like Google tracking your activity. It doesn’t retain user data, so no manipulation of results.

Quora: when answering user questions, Google cannot compete. You can also choose from similar previous questions.

Dogpile: results come from a variety of engines, which include Google and Yahoo, and it removes all the ads.

Vimeo: the substitute for Google’s YouTube, with HD video and no ads. Vimeo is already the choice of professionals for video-sharing.

Yandex: a Russian search engine that offers much of what Google can, with results in a clearer format.

Boardreader: gives you results from a more in-depth perspective – from message boards, discussion forums and Reddit.

WolframAlpha: super clever, giving you an answer about any fact or data.

IxQuick: no storing of details and no cookies used, with preferences deleted after 90 days activity; perfect for privacy.

Ask.com: good for popular questions and answers, and better use of right hand side than Google.

Addict-o-matic: you can create your own topic page, from which you can see lots of other results, including from Twitter, Flickr, Google and others.

Creative Commons Search: great for those needing images without copyright.

Wikipedia ‘Knowledge Engine’: hazy and controversial with the questionmark: “Would users go to Wikipedia if it were an open channel, beyond an encyclopedia?”

If you’ve had enough of Google dominance, respect your privacy or dislike having your career or business being in its hands, play around with some of these and see what they bring.


Next: how understanding psychology can help increase ecommerce sales

Previous: what’s going on in the digital marketing world?


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