maximising efficiency with the google page speed test tool

Lee Halliday | 30/05/16

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If a site doesn’t load up within 5 seconds, most users will lose patience and click off. The efficiency of the loading time on your site is also a factor in page ranking and SEO. Add to this the fact that 50% of users will access the internet via a mobile device whilst on the move, and you can see why it’s more important than ever to address the issue.

Try using Google Page Speed Insights Tool for Monitor Backlinks for desktop and mobile because even if your site loads up quickly, you can probably improve on it.

This is not about getting obsessed with speed, but it is about losing potential customers and handing business to your competitors.


Here are a few tips from GPSTT to optimise your website yourself, some of which you may need technical help to use:


1. Optimise images

Reduce file sizes by without affecting quality, compressing with free tools such as and TinyPNG. Avoid reducing size with CSS or HTML tags. Optimise all new images as you upload to your server.


2: Minify CSS and JavaScript

Minify your JavaScript and CSS files which will reduce file sizes by taking out unnecessary white space, characters, and comments from your CSS and JavaScript files. The Gulpis tool will create a new CSS file for all changes you make and removes all spaces. For Wordpress users, install Autoptimise. You can also download the optimised files from the PageSpeed Tool.


3. The challenge of leveraging browser caching

Move every static file from your website to a content delivery network (CDN) which can cache the static version of your site: images, CSS, and JavaScript files. When a user lands on your site, the server closest to them loads the static content. This can impressively increase speed of load up.


4: Remove render-blocking resources above the fold

This is a complex process, for which technical help may be needed. However, Wordpress users could get help by using the Autoptimise plugin. Move all JavaScript code from the header and the body to the footer at the bottom of all pages on your site.


5: Enable compression

This is an easier operation that you can do in your server settings or ask for technical help to enable GZIP compression for your server.


6: Optimise user experience for mobile devices

It’s essential when using a mobile device that it is responsive to different resolutions, that you are using correct font and the navigation is user friendly. Use Google Chrome to test this out.


Try these six top tips to help Monitor Backlinks Score 100/100 with Google’s Speed Tool for your site.

Next: top tips for sales conversions through smartphones

Previous: four ways google tag manager can help your ppc

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