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topclick on the lookout for a new PPC Account Manager to join our award winning team

topclick need an additional PPC account Manager to join the team. If you’re interested in finding out more our know someone suitable for the role, please get in touch today and send your email to richard.ellis@topclick.com 

PPC Account Manager Job Specification 

 

Key Purpose of Job

To develop and maintain client relationships by creating and executing profitable online paid marketing campaigns to maximise traffic and revenue opportunities.

Key Accountabilities

To manage and service a dedicated group of PPC clients (approximately 10/15)
To develop and manage client communication and reporting
Work with and support the internal team, including the Department Head, PPC Executive and Account Managers
Set, agree and monitor client budget allocations
Pro-actively manage campaigns to ensure revenue and ROI targets are met
To handle difficult customers and to manage customer expectations, maintaining a high level of customer service

Responsibilities

Manage and service a dedicated group of PPC clients

Establishing and maintaining client relationships
Completion of monthly campaign reports
Manage customer expectations through excellent customer care and troubleshooting
Set up and maintenance of customers on Ad words/Bing and other paid marketing platforms
Monitoring of customer details on the client spread sheet
Prioritising workload based on size of the account and urgency

Operational, planning and organisation

Creating and maintaining campaign action plan with customers
Daily operational work on campaigns
Undertake regular performance and campaign analysis
Obtaining customer contact details, billing information
Always willing to support/help other work colleagues

Reporting

Preparing monthly, quarterly and annual figures, stats and trends for current and future strategies
Comparing performance across timescales and analysis of current industry seasonal trends

Development and Learning

Liaising with Bing/Google regarding certain accounts and technical issues
Making sure always up to date with new developments/opportunities
Updating Google Adwords/Bing/Shopping certifications
Continually developing new and existing client campaigns
Always finding new ways to optimise customer campaigns

Experience and Qualifications

Essential

Good understanding of PPC marketing practices
2 years minimum experience working in PPC management – agency side
In-depth understanding of Google Ad words, Google Analytics and Bing Ads
Experience with DSP platforms & understanding of Programmatic.
Experience of managing multiple clients in different vertical sectors
In-depth understanding of all types of account level performance metrics
Competent with strategy forecast, building and execution
Strong client relationship building experience with confident presentation skills
Highly Motivated and able to work independently and part of a team
Able to work to deadlines, prioritise and manage time across multiple clients
Excellent interpersonal, communication and negotiation skills
UK resident or work permit holder
Full clean UK drivers license
Fluent English speaker

Desirable

Educated to degree level or equivalent
Marketing and/or business qualification
Strong negotiation and problem solving skills
Ability to proactively identify business opportunities within client target and strategies

Technical Skills

Microsoft Windows 7 and Microsoft Office

Intermediate Excel, Word and PowerPoint

Google docs
Google Ad words Certified

Advertising Fundamentals
Advanced search
Advanced display

Google Ad words Editor
Google Merchant Centre
Google Remarketing
Google Analytics Certified
Bing Ads Service Partner

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