voice search coming to search console report

Lee Halliday | 27/06/16

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News buzzing in the Google airwaves is that voice search reporting may be coming to Google Search Console’s Search Analytics report. Exactly when this will happen is unclear and the rumour is unsubstantiated at present.

Voice search

However, according to Google Webmaster Trends Analyst, John Mueller: ‘Google is looking for ways to show webmasters in the Google Search Console how people are finding their pages through voice search’.

Written v spoken

It’s all about the spoken word versus the written, it seems. Google would like to differentiate between keyboard typing and voice search in the Search Analytics report. This can be more easily understood when you think of the desk top set up as distinct from the mobile set up.

Google radar

As we know, what Google wants, Google will often achieve and it’s worth keeping a look out to see what pops up on the Google radar.

According to Mueller’s transcription of his Q&A, it is ‘tricky’ because voice searches tend to be in longer sentences, rather than a simple question.

Filtering results

It is unlikely the identical queries will be used with frequency, so Google could filter them out in the search console, rendering the search void or, at best, weak in strength.

As a result, by default, Google Search Analytics would not see enough volume for that particular search enquiry. It follows that by amalgamating it with the lower-volume keywords, the search would not show in the report.

Current discussions

Mueller has indicated that there is ongoing internal discussion about how they can separate out voice searches in the report. They have looked closely at different other types of queries or search results too in order to see if there is another way of doing things.

Webmaster examples

An interesting part of Mueller’s answer back from his query: ‘Does Google plan to include Voice Search console reports in the future?’ is that if he had any good examples of how this type of feature - or any other feature in the search console – could mean high-quality websites being made more efficiently, then Google would love to see those examples. It’s about getting some quality value out of the search console in a way that makes sense for webmasters to improve their service for users.

Mueller also added that Google also wants to segment out AMP results.


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