Nowadays, people live their lives online more than ever before, which means they’re engaging with your business in new ways. Stop to think about how many people you saw using their mobile phones on your commute home from the office today – many of us are searching for services or products whilst on the go, thanks to our busy schedules, and it’s common to place a call straight away to make an enquiry. Did you know that 70% of mobile searchers call a business directly from search results on Google?
Hear directly from your customers
Today, we’re here to introduce call-only campaigns. What are they? Well, they’re a new option in Google AdWords – an easy way for you to reach your potential customers by showing your business description, phone number and a clickable call button – a ‘call-to-action’ (CTA) for customers to contact you, right when they’re searching. With mobile advertising spend predicted to be double that of desktop by 2017 (according to eMarketer), failing to embrace the trend for call-only campaigns could mean you’re missing out on increased sales for your business.
The new PPC trend
Call-only campaigns are the latest trend in pay-per-click (PPC) advertising and because they are optimised to display on mobile devices, they’re designed to be used by people on-the-go. This means users won’t be bombarded with information and taken to your website – instead, they will be prompted to call your business thanks to a clickable CTA. This is really helpful if you’re seeking calls as leads; rather than sending people to your website, where they may or may not decide to contact you, they’re going to get in touch with you directly. Call-only campaigns can even be customised depending on your business needs, so you can add a message such as, “Call us for a free quotation”, or “Get in touch to book your appointment.”
The future of online advertising
With smartphone usage increasing globally, more people than ever before are browsing the web on their phone, tablet or other smart device, which means online advertising increasingly needs to appeal to users on-the-go. These people simply don’t have time to wade through pages of information about your products and services – they’re looking for a solution to their problem and they want it now. Call-only campaigns provide them with the information they need – your business description and a clickable button to call you, so they can order your products or use your services instantly, with no need to visit your website.