what you will be doing
Managing a dedicated group of PPC clients.
Establishing and maintaining client relationships.
Completion of monthly campaign reports.
Set up and maintenance of customers on Ad words/Bing and other paid marketing platforms.
Prioritising workload based on size of the account and urgency.
Creating and maintaining campaign action plan with customers.
Undertake regular performance and campaign analysis.
Preparing monthly, quarterly and annual figures, stats and trends for current and future strategies.
Comparing performance across timescales and analysis of current industry seasonal trends.
Work with and support the internal team and across the whole company.
Pro-actively manage campaigns to ensure revenue and ROI targets are met.
Updating Google Adwords/Bing/Shopping certifications.
skills & knowledge
Good understanding of PPC marketing practices.
Experience working in paid search.
In-depth understanding of Google Ad words, Google Analytics and Bing Ads.
Experience of managing multiple clients in different vertical sectors.
Competent with strategy forecast, building and execution.
Strong client relationship building experience with confident presentation skills.
Highly motivated and able to work independently and part of a team.
Able to work to deadlines, prioritise and manage time across multiple clients.
Excellent interpersonal, communication and negotiation skills.
Educated to degree level or equivalent.
Marketing and/or business qualification.
Strong negotiation and problem solving skills.
Ability to proactively identify business opportunities within client target and strategies.
Google Ad words Certified, as well as Advertising Fundamentals, Advanced search, Advanced display, Google Ad words Editor, Google Merchant Centre, Google Remarketing and Google Analytics Certified.
Bing Ads Service Partner.