159 Promotions asked Topclick to re-imagine the brand identity of their rapidly evolving custom-printed apparel business. This new branding needed not only to reinforce their position in the marketplace as a young, cool urban label, but also to distinguish them from online competition.
Developed with three dominant colours, the rebranded colour palette is cool and confident. The logo itself is stripped-down, understated and has an effortless feel about it. This, combined with the trendy P icon and quirky illustrations, creates a distinctive, edgy urban, which is attractive to a discerning youth audience looking for a print service a step above the rest.
"I don’t just like the designs, I LOVE them, you've done a great job, thanks."