A new lifestyle business venture requiring a strong brand identity, Aquatox were very clear in wanting a brand identity which would attract a clientele interested in fitness, health and well-being. The branding needed to promote and reinforce the concept of attaining optimum health, whilst being distinctive and cool, welcoming and reassuring. Purple needed to be a significant feature of the colour palette, and the design content needed to be kept clean and simple.
Purple is a bold, impactful colour for a logo, effective for establishing a strong corporate image, but we chose to compliment it with softer, more muted greys to balance this confidence with calm, and introduce the reassuring tone requested in the brief. The soft waves and circles of the graphics were chosen to reinforce this soothing, organic subtext.
The design looks great! I'm really happy, you've done a great job, thank you!