Medlec, a high-end electrical contractor with significant market penetration in the South East, felt that their existing branding no longer either reflected their client demographic or the scale of their business.
They were looking for a logo and website redesign which would encourage potential clients to view them more in these terms, and which would also differentiate them from smaller, less established competitors.
The chosen logo incorporates the icon into logotype, although it can also be used in isolation. A striking blue was chosen for the primary brand colour, with its association of coolness, precision and dependability. A London skyline was added, not only to establish the focus sales area, but also to provide a subliminal sense of clientele aspiration.
The lifestyle imagery incorporated throughout the website encourages potential clients to identify themselves with Medlec; the simple lines, links and navigation throughout mirror the operational efficiency of the business.