Medichecks has been a long standing client of topclick's and the first to engage in our Programmatic partnership programme. We needed to look to drive additional sales outside of Google adwords. These sales had to remain with our KPI target and work in conjunction with our existing activity. topclick implemented a daily placement optimisation and conservative bid strategy, we eliminated placements which were generating exposure yet zero sales.
Our initial approach was purely re-targeting this way we could focus the budgets on users already interested in medichecks (pre-qualified users) . We ran daily placement reports to remove any poor performing areas thus optimising the budget available
We have used topclick since 2011 and we have gone from strength to strength. Programmatic has been new and is an excellent source of traffic.