To improve rankings positions for industry specific keywords. To overcome a large drop in average ranking positions following important technical updates to the website.These updates were required in order to see the required increases in SEO performance
We undertook an initial analysis of the website considering technical aspects, existing content and the backlink profile. Following this analysis, we identified a number of issues primarily with technical aspects of the website. This resulted initially in a drop in performance whilst Google indexed the changes and was followed by drastically improved performance.
Following on from resolving the technical aspects, keyword rankings vastly improved. thanks Topclick