topclick SEO were challenged to gain increases in all core SEO metrics: page one organic visibility, more traffic to the site and to increase conversions. In order to continuously grow the clients visibility we needed to understand the avenues from which we could drive the traffic. myrendezvous.net had good visibility yet topclick wanted an increase in page one visibility, we also needed to improve the backlinks to the site.
Driving quality traffic was core to our strategy; we looked to increase the number of relevant links through to the site. We worked closely with myrendezvous.net to set realistic KPI's in line with their business goals. As a result we had clear goals that we needed to achieve with the activity. Working with our internal web team large parts of the site were re-worked to ensure they were as SEO friendly as possible whilst avoiding site downtime.
The team at Topclick have worked tirelessly to create an SEO campaign which has improved our search rankings, generated more targeted traffic and, ultimately, lead to more conversions. As a result, we have raised our profile significantly with our target market.
Marketing Analyst @ NFS Group