To increase brand exposure on the first page of Google for key terms with an aim of increasing overall organic (search engine) exposure and visibility. PPC was initially responsible for the majority of traffic, we needed to drastically increase overall search engine visibility and encourage site visitors to land on site through organic means
We undertook an initial analysis of the website considering technical aspects, existing content and the backlink profile. Following this analysis resolution of a large number of technical issues was completed. topclick than began optimising category pages to increase the number of keywords ranked on Google and drive additional organic traffic. We undertook branded link building to support increased visibility and brand awareness
Within the first 6 months of coming on board with Topclick, and with a little help from seasonal trends, improvements in rankings contributed towards a 185% increase in impressions.
I look forward to seeing more results.