Go by Caprice approached topclick in 2016 as they wanted to start retailing online. The existing website was dated and the brand needed a complete overhaul to bring the business in line with it's new objectives. They were looking for an easy-to-use e-commerce site to sell their products through directly. It was important to them that the site felt sassy, chic and exclusive, whilst at the same time being functional and intuitive.
The new website has a slightly editorial feel with features pulling through from their social platforms to keep it current and on trend. Emphasis is on the clients shopping experience with a quick checkout and dynamic search along with the option to buy all products in the range on certain items. Large images and a supersize zoom on products make it easy for the user to see the detail of products, enhancing their shopping experience as much as possible.
Watch what Caprice has to say.