Founded in 1991, Global Mailing has focused over the last twenty-five years on building an impressive reputation for innovative, effective mailing solutions. Their online presence and branding had not kept pace with this rapid evolution however, and they were looking to mend this disconnect.
We were charged with rebranding their website and logo to reflect the dynamic, contemporary services they provided, and the specialist industries they worked within.
In line with Global Mailing objectives, the existing website was overhauled both in form and content. User interface streamlining, and the incorporation of directive icons and tailored, succinct copy, ensured the customer experience was both heightened and expedited.
In terms of content, a more direct focus on industries serviced, and services provided, presented greater clarity of business purpose, and positioned the company more strategically in a crowded market. An updated, iconic logo encapsulated these shifts in form and function.