National Airport Links were looking to update their website with the aim of displaying their services more clearly, and in a more user-friendly format. This was to allow clients a more simplified navigation and improved ordering opportunities. It was also a prerequisite that the site should be mobile-compatible, to ensure easy booking-on-the-go.
The redesigned site has at its core an emphasis on facilitating the customer journey. Central to this is a ‘journey calculator’ which the client can use to determine a guide journey price, based on the distance to be travelled and the vehicle type required. Bypassing the need for customer service contacts, this reduces costs, whilst ensuring the booking process is quick, efficient and seamless.