the brief

Following a period of rapid expansion and a shift into new markets, Upright’s brief was for topclick to redesign their website for greater functionality; they needed to inject a more cutting-edge style which would attract, and hold, the attention of a high-end clientele.

the execution

Upright’s previous website had worked for a different demographic, was showing signs of age and wasn’t particularly user-friendly. The site was revamped to be more intuitive, and now has a very natural flow which encourages exploration. The feel is sleekly stylish, the copy is concise and pages are appealingly image-rich. The aspirational lifestyle feel of the site suits helps define both the business and its products.  

Bespoke development of the site has included an online cost calculator which instantly generates a quote for their potential customers. This works as a great hook for drawing clients into the site, the company and its product range.