West London AV Solutions are an experienced team of technical professionals supplying creative, bespoke AV solutions to a demanding clientele. As such, they felt that their existing website, set up alongside the business, no longer reflected this professional evolution, or the aspirational lifestyle the business promoted.
The brief was to produce a more stylish online presence, and for site navigation to have a more organic flow, both of which features would serve to reinforce the nature of services provided. The team also wanted a clearer site plan which mirrored more closely the structure of the business, with clearly demarcated commercial and residential sites, both accessible from the main landing page.
London Commercial AV has now launched, with London Residential AV to follow shortly. The commercial site is slick, modern and image-rich, and every page has its own dedicated banner. Icons have been introduced signposting every service the business offers, and subtle navigation provides natural flow in any exploration of the site. Practically, and importantly, all information on the site is accessible in no more than three clicks from the homepage.
The objective was to get away from the mundane, dull, operationally focused websites that you typically find in this sector and convey a much more humanistic, emotive and engaging experience - showing why they are different to their competitors.