Businesses of all scale are increasingly using mobile devices to manage everything, from product orders to customer support to marketing. Now, marketers can use their Android device to keep their AdWords campaigns on track. The app can be used with devices using Android 4.0 or later, though the Apple version is not yet available.
Google launched its first ever app dedicated to the management of AdWords campaigns, to be used together with the desktop version. This means that the app can only be used to view stats and maintain existing campaigns, but not start new campaigns. The app lets AdWords users monitor their campaigns on the go, and take immediate action when need be, such as topping up an account that is about to run out.
What the AdWords app offers
Users can use the app for a variety of things including:
• Updating bids and budgets
• Viewing bids and budgets
• Making improvements on campaigns based on suggestions
• Receiving real-time alerts and notifications
• Calling a Google expert
Opening the app on your mobile device reveals a dashboard containing an overview of any clicks, conversions, and costs. The data can be easily broken down by day of week, device, and ad group. One of the main benefits of the app is the suggestions feature. According to Google, the app is designed to notify users whenever an opportunity arises so they can act on it. For instance, if there is an opportunity to get more impressions by modifying your bids, the app will alert you so you can make the necessary changes immediately.
Monitoring a PPC account is a full-time job, and the app allows account managers to continue with their work after office hours, wherever the business takes them. We can help your business set up innovative PPC campaigns that optimise your budget, and help you monitor the metrics on your mobile device without having to look for a laptop or desktop when not at your work seat.
What the app does not offer
The AdWords app is Google’s way of acknowledging the trend where business owners are managing many of their business processes on their tablets and smartphones. The app is highly intuitive, easy to navigate, and a useful addition to the advertising toolbox for PPC (pay-per-click) managers. But, like mentioned before, the app is designed to work with the desktop version, since you cannot create campaigns, ads, or Ad groups on the app.
The app contains many of the frequently monitored metrics of AdWords campaigns, but it cannot substitute the full browser – desktop version. Larger organisations that manage bulky and multiple accounts will have to wait for an app version with enhancements, since the current specifications and features do not offer as much utility as they need.
The app is also not available for the iOS version, though it is expected in a few months to come. That said, Google is yet to provide an exact timeline of its launch. So, a good fraction of AdWords managers who have iOS devices will either have to rely on the desktop version to manage their campaigns, or switch to an Android device to take advantage of the app, at least until the iOS version is launched.
Since this is the first version of Google’s AdWords App, they are likely to address the few loopholes that may limit the adoption of the app, and include more segments for data metrics in its future upgrade.
