Digital marketing is constantly transforming as content becomes the biggest driver for growth of cross-channel marketing. For online businesses and marketers to successfully implement digital marketing campaigns, it is imperative that they identify the channels and type of content that performs.
Interesting statistics from digital marketing
Planning has always been a critical component of any strategy, but since the days of conventional advertising, marketers have come up with “plans” that were not necessarily focused on actual performance. Fortunately, things are a bit different today. Marketers can now plan integrated digital campaigns using real data, while learning and improving at a web-wide scale.
The following are some top digital marketing statistics revealed in the month of June 2015:
1. According to the Wall Street Journal, Airbnb – the world’s largest community-driven hospitality organisation – is set to more than triple its 2013 revenues of $250 million, to reach $900 million. As if that is not impressive enough, The Journal also expects the company’s revenue to jump to hit the $10 billion mark by 2020.
2. Google and Facebook like to tweak their algorithms frequently, which impact many businesses in different ways. According to Facebook, The Hill – in the political news space – had 994,300 combined likes, comments, and shares for the week ending June 9, beating competitors Roll Call, The Post, National Journal, and Politico.
3. Alcohol brands have been constantly increasing their digital marketing efforts in order to reach consumers aged 21 and above on social sites and the web. Some companies have been increasing that allocation by over 50 percent for the last few years.
4. According to a recent survey by Purch on over 1,000 active tech buyers to find out how dads behave in commerce, 59 percent of fathers have bought a phone between January and June.
Steps to successful digital marketing
Smart digital marketers are working harder than ever to understand the performance of their digital marketing efforts and content, and then using that intelligence to create integrated, efficient, digital marketing campaigns around high-impact channels that will generate the best results from the their business.
The steps that they take include:
Step 1 – identifying the key digital channels that convert
Step 2 – reviewing consumer data to understand the target audience
Step 3 – building your content and integrated digital strategy
Step 4 – creating the structure and organising your digital marketing teams
Step 5 – execute, measure performance, and act on that data to optimise performance
It is important to note that the most successful cross-channel digital marketing projects deliver content via multiple channels and media, including display advertising, search engine marketing (SEM), organic search, social media, email marketing, websites, blogs, and videos, among others.