Smart watches and other wearable tech devices have been around for a couple of years now, but the Apple watch is the first wearable smart gadget to be unveiled by Apple, and the sixth generation of its iPhone.
Introduced in the market in late 2014, the Apple Watch features all-new interactions and technologies that will allow you to do familiar things faster and more conveniently. Additionally, local businesses looking to boost their online visibility should take advantage of the opportunities provided by the Apple Watch.
Impact of the Apple Watch on local SEO tactics
While many of its predecessors have failed to quite capture the public beyond a theoretical level, the Apple Watch is set to change that landscape, featuring the familiar voice-activated digital assistant Siri, Apple Music, Apple Play, and a host of downloadable apps. The new gadget also creates an avenue for creative digital marketers, as well as local search marketing experts to reach the expanding wearable tech market using geo-targeted advertising and special offers.
Directions and GPS
The most significant feature for local SEO, which is also the most popular one, is the new mapping feature. The mapping system in older navigation systems and smartphones typically shows you’re a map and speaks out audible directions. The SmartWatch, on the other hand, uses a system referred to as “haptic feedback” to offer eye-free, hands-free directions with directional buzzes at each and every step of the way.
The Apple Watch also features Apple Maps as its default navigation system. Unlike the previous iPhone generations that use Google Maps, the Apple Watch uses a new generation of Apple Maps. As such, local search marketers must take the necessary steps to ensure that their businesses can be located not only on Google Maps, but also Apple Maps.
Apple Maps does not handle local businesses the same way as its contemporaries. For instance, it does not provide Google’s “claim your business” style system that lets business owners identify themselves and provide details for their directory. And while Apple Maps lets users report mistakes in the listings, its system is not as efficient, accurate, or transparent as the similar system offered by Yelp!.
That said, Apple Maps draws some information from local directories, TomTom, Yelp!, Localeze, Factual, and other information providers. This means that businesses can enhance their Apple Maps listing by updating any information shared via third part sites.
Google’s system for local searches provides results that are closest to your current location based on your IP address. It is expected that the Apple Watch will make it possible to conduct local searches on a new level using GPS location information. So, instead of providing results for a given search within a city, it could deliver results close to their immediate location, like within a city block.
Wearable tech devices are no longer just a fad. They are here to stay, and the will change the way people perform familiar tasks. With the Apple Watch, hyper-local searches will become the norm, with users having access to a convenient and accurate local search tool on their wrist.