Whether it is in a favourite bar with an internal band, runway with the latest conform trend, or behind-the-scenes during a hot soccer match, people are capturing moments – vast and tiny – on Instagram. But until recently, users could not freely explore the 70 million-plus new videos and photos posted on the platform each day.
Instagram revamped its search and discovery process, finally enabling the photo-sharing app to highlight information and events in real-time – an easy-to-use universal service that they always wanted to offer.
The news about Explorer came after details of a new initiative by Twitter called Project Lightning, which seeks to enhance the process of aggregating and curating tweets and content for users in a single place, making it easier for them to follow events.
How it works
First, Instagram will spotlight trending places in a box positioned across the top of your screen. The app will let you view the events drawing the most attention, like a concert, hurricane or other breaking news, as well as those occurring close to you, like a concert in the park or new restaurant opening.
Second, instagrammers will be able to scroll sideways to view curated collections of photographs that the Instagram Community culls from the feeds of the most popular instagrammers. This option will let you discover new and interesting things that you may not have known otherwise.
Third, Instagram will promote the most popular or trending tags by highlighting them in the centre of your screen. Basically, there will be no changes on the bottom third of your screen, surfacing compelling posts, but the new platform design will let you move seamlessly from photo to photo, rather than having to return to the Explore page between images.
What the new Explore page means for users
With the new search feature, users will now be able to find pictures of events as they occur – anywhere in the world. Initially, Instagram’s search was only capable of providing results by “people”, “photos”, or using hashtags.
The update now lets users browse by “places” so they can now watch what is happening at any location on earth. So, Instagram users can now search across people, places, and tags simultaneously to get photo and videos from multiple angles of a moment. With this, you can check out how a music festival is going on, how the dining experience is at a particular restaurant, or even research exciting places to visit on your next holiday.
A world-wide launch
While the Explore search feature will initially only be available to US instagrammers, a more powerful search engine will be introduced globally.