There has been a lot of speculation regarding mobile friendly websites and their impact on Google’s search results, but Google have announced that on 21st April 2015 they will be using mobile-friendliness as a ranking signal.
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” – Google
So what does this mean for your business?
If your website is mobile responsive, then great! You don’t have to do anything more, your website will show up on all devices as Google want to give the user relevant and high-quality results that are optimised for the device they are using.
However, if your site isn’t mobile responsive, then you won’t show up in the mobile search results. This could be detrimental to your business as 80% of smartphone users, use their device to access the internet. To fix this, there are three options:
1. Create a separate mobile site
2. Create a responsive version of your current website
3. Create a brand new website which is fully responsive
What’s better to use?
It depends on the site. The cost implications depend on your exact requirements but are reasonably similar for all options. Option three may cost a bit more but will also add more value to your business.
If you have an old website, it might be better to get a whole new website designed with mobile responsiveness included as standard.
If you’ve just had a new website designed then creating a responsive site will most likely be your best option.
The bottom line is, it completely depends on your site, what you’re focused on and what you need it to do. Again, if your site isn’t mobile friendly then you still have the opportunity to rank on Google’s organic search on a desktop, but you will be missing out on a huge chunk of potential traffic to your site from mobile users.
To find out if your site is mobile responsive click here.