It’s taken a few months of design and development but topclick’s new branding and website is finally here! With the new look and feel, we thought we’d share our reasoning’s behind the new branding and website launch this week.
Being an award winning agency, we knew our branding had to match our reputation as one of the forefront agencies in the UK. As we’re constantly telling our clients branding is so important to the look and feel of your business and the message you send your existing and potential customers. Whilst topclick has grown substantially over the years, so have our clientele and we needed to match the corporate image.
Our services, that was once just PPC, now encompass a full range of online marketing including SEO, web design and development, and social media management. It was important to have the branding updated as it’s not just getting pole position of Google or the ‘top click ‘we offer, but more services than ever and wanted our brand to reflect this expansion. Our staff and departments have grown to match the growth of the services we now provide and our new branding reflects this; including the new colours for each department.
Moving with the times
As with all things, brands can look tired and outdated after years of use – even Apple changed a few times before it became a household brand. To stay consistent whilst being current was very important to us, especially in the fast paced industry we’re in, but I think we’ve achieved it. So what do you think? Like the new look?